Imagine this:
It’s 3:00 in the afternoon, and you are in the office. After half a day of intensive number crunching, research, and meetings, you start feeling tired and bored.
At this moment, your work bestie comes by, handing you a cookie.
Yum, this gets you excited! But you know you sort of have some discipline to follow.
So within the next two minutes, you have a debate in your mind: “Should I have it, or not?”
Eventually, you think, “I’ll just indulge once.” And within minutes, the cookie is down in your stomach.
Usually, the story doesn’t stop here.
After having that first cookie, a thought comes up: “Since I’ve already broken the rule for today, I’ll just forget about the discipline for now and start over tomorrow.”
Then you ask your bestie for another, or you walk to the fully loaded, colorful vending machine conveniently standing at the corner, crying for dollars.
How many times has this happened, where you can’t talk yourself out of enjoying a piece of sweetness?
The question makes your stomach churn.
The truth is, the level of sugar consumption in America is a world wonder, just like Niagara Falls.